The best time to buy electronics in Australia (month by month)
When TVs, phones, laptops and consoles are cheapest in Australia, from EOFY and Click Frenzy to Black Friday and Boxing Day, and how to tell a real sale from a relabelled price.
In this guide
Tech prices in Australia follow a calendar. Some of it is the big sales, and some of it is the product cycle: the week a new model launches is often the best week to buy the old one. Here's when each kind of product tends to be cheapest, and how to check that a sale price is actually a low price.
The Australian sales calendar
| When | What | Good for |
|---|---|---|
| January | Post-Christmas and back-to-school sales | Laptops, tablets, headphones |
| Late January to March | New Samsung Galaxy S phones arrive | Last year's Galaxy S models |
| April to June | New TV ranges land | Last year's TVs, as stores clear them |
| June | End of financial year (EOFY) sales | TVs, laptops, appliances, cameras, anything for work |
| July | Amazon Prime Day | Amazon's own range, small electronics |
| September | New iPhones and Apple Watches | Previous iPhones and Apple Watches |
| November | Click Frenzy, Black Friday, Cyber Monday | Almost everything, especially TVs, headphones, consoles |
| 26 December | Boxing Day sales | TVs, audio, cameras, clearance stock |
Two of those deserve a closer look.
EOFY (June)
The end of the Australian financial year on 30 June is the country's own big sale. Stores clear stock before stocktake, and businesses and sole traders buying work equipment want it before the tax year closes. It's one of the best times for TVs, laptops and cameras.
Black Friday (late November)
Black Friday has become Australia's biggest shopping event. In 2026 it falls on Friday 27 November, with Cyber Monday on 30 November, and many stores start their "Black Friday" prices a week or more earlier. Our Black Friday tech guide tracks what's actually cheaper.
Product by product
- TVs: new ranges arrive mid-year, so last year's models are cheapest from about April to June and again at Black Friday and Boxing Day. A last-generation OLED at a clearance price is often the best value in TVs.
- Phones: a phone drops most in the months after its successor launches. September for iPhones, early in the year for Galaxy S. Check our best phones guide for what's good value today.
- Laptops: back-to-school (January) and EOFY (June) are strong. New chips launch through the year, so last year's model at a discount is often the smart buy.
- Consoles: discounts are rarer and smaller; bundles (a console plus a game) are where the value usually is, around Black Friday and Christmas.
- Graphics cards and PC parts: prices follow launches and stock more than the calendar. When a new generation launches, last generation's cards can fall fast, or vanish.
- Headphones: some of the deepest regular discounts in tech, especially at Black Friday, Prime Day and EOFY.
Is the sale price actually low?
A sale sticker tells you a price is lower than the store's "was" price. It doesn't tell you it's lower than usual, or lower than at the store next door. Before you buy:
- Check the price history. Every product page here charts the lowest price every day. If the "sale" price is what it cost all last month, it isn't a sale.
- Check the other stores. A 30% discount at one store can still be dearer than the regular price at another.
- Check the exact model. Sale events bring out special model numbers and bundles that are hard to compare.
| Store | Prices compared | Cheapest (or equal cheapest) | Typical gap when not |
|---|---|---|---|
| Heat & Grill | 39 | 95% | +4% |
| Brisbane Hi-Fi | 13 | 92% | +57% |
| Vinyl Revival | 21 | 90% | +67% |
| BBQs & Outdoor | 51 | 90% | +8% |
| Billy Guyatts | 581 | 90% | +10% |
| Home Heat & BBQ | 28 | 89% | +0.5% |
| Horizon Leisure | 24 | 88% | +62% |
| The Hi-Fi Shop | 15 | 87% | +13% |
| The Audio Tailor | 22 | 86% | +11% |
| Weber | 29 | 86% | +29% |
| Eastwood Hi-Fi | 21 | 86% | +37% |
| Melbourne Hi-Fi | 25 | 84% | +17% |
| Alternative Brewing | 711 | 82% | +10% |
| Custom Home Theatre | 11 | 82% | +22% |
| Dipacci | 73 | 81% | +8% |
| Audio Trends | 87 | 77% | +11% |
| Barista Warehouse | 674 | 76% | +10% |
| Absolute Hi-Fi | 19 | 74% | +1% |
| BBQs Plus | 68 | 71% | +0.5% |
| West Coast Hi-Fi | 13 | 69% | +8% |
| BuyMobile | 29 | 69% | +10% |
| MSY / Umart | 564 | 66% | +11% |
| Georges Cameras | 99 | 66% | +4% |
| Mobileciti | 46 | 65% | +25% |
| Carlton Audio Visual | 20 | 65% | +11% |
| Audio Connection | 13 | 62% | +6% |
| PLE Computers | 371 | 61% | +11% |
| Klapp AV | 27 | 59% | +1% |
| digiDirect | 493 | 59% | +12% |
| Harvey Norman | 695 | 58% | +11% |
| Mwave | 464 | 58% | +13% |
| Tefal | 20 | 55% | +17% |
| Betta | 988 | 52% | +9% |
| Hobbyco | 248 | 50% | +11% |
| Tefal | 12 | 50% | +10% |
| Matchbox | 10 | 50% | +40% |
| Costco | 215 | 49% | +11% |
| The Good Guys | 1,271 | 49% | +9% |
| KitchenAid | 36 | 47% | +21% |
| Toot Toot Toys | 206 | 47% | +14% |
| The Audio Experts | 46 | 46% | +11% |
| Sydney Hi-Fi Mona Vale | 53 | 42% | +7% |
| Videoguys | 32 | 41% | +7% |
| HP Store | 40 | 40% | +20% |
| DJI Store | 17 | 35% | +0.2% |
| JB Hi-Fi | 1,387 | 34% | +11% |
| Camera Electronic | 110 | 33% | +7% |
| Ninja | 25 | 32% | +1.0% |
| Discount Toy Co | 394 | 31% | +13% |
| D1 Store | 31 | 29% | +0.1% |
| Apple Store | 120 | 27% | +3% |
| Blackboard Coffee | 15 | 27% | +38% |
| Ted's Cameras | 42 | 26% | +5% |
| Toyworld Warrnambool | 401 | 26% | +12% |
| Brick Builder | 437 | 26% | +23% |
| Brickville | 142 | 24% | +20% |
| Toyworld | 726 | 21% | +14% |
| BiRite | 785 | 20% | +10% |
| Toys R Us | 476 | 18% | +11% |
| Sonos | 17 | 18% | +1% |
| Austin Computers | 19 | 16% | +15% |
| The Playroom | 383 | 15% | +20% |
| amaysim | 33 | 15% | +12% |
| Toyworld Frankston | 53 | 15% | +25% |
| SharkNinja | 21 | 14% | +3% |
| Central Coast Coffee | 88 | 14% | +27% |
| Artisti Coffee Roasters | 42 | 12% | +40% |
| Samsung Store | 78 | 12% | +17% |
| Dark Star Coffee | 10 | 10% | +63% |
| Toyworld Bendigo | 387 | 10% | +17% |
| Toy Bricks | 181 | 7% | +15% |
| Bose | 18 | 6% | +0.5% |
| Coffee Beanery | 20 | 5% | +53% |
| Kidstuff | 331 | 2% | +44% |
Every product variant at least two of these stores had in stock today, at its outright price. Recalculated every morning.
Don't wait forever
If you need it now, the best time to buy is when the price is near its recent low. Our deals page lists products whose price today is genuinely lower than usual, checked against their own history: today's best deals.
