Where to buy headphones and earbuds in Australia: which store is cheapest?
JB Hi-Fi has the biggest range, but is it the cheapest for AirPods, Sony and Bose? We count which store has the lowest price on the same headphones most often, every morning.
In this guide
Headphones are one of the most discounted things in tech, and one of the most confusing to compare: the same pair comes in four colours, older versions stay on sale beside the new ones, and "noise cancelling" means very different things at $100 and $600.
We check 2,474 headphones and earbuds at 391 Australian stores every morning, matched by exact model.
Which store is cheapest for headphones
| Store | Prices compared | Cheapest (or equal cheapest) | Typical gap when not |
|---|---|---|---|
| Billy Guyatts | 20 | 95% | +42% |
| MSY / Umart | 33 | 85% | +1% |
| Audio Trends | 13 | 85% | +84% |
| Absolute Hi-Fi | 11 | 82% | +1.0% |
| Mwave | 35 | 74% | +19% |
| BuyMobile | 11 | 73% | +29% |
| Harvey Norman | 117 | 69% | +19% |
| Betta | 33 | 58% | +29% |
| PLE Computers | 46 | 54% | +17% |
| digiDirect | 26 | 38% | +17% |
| The Good Guys | 49 | 35% | +5% |
| JB Hi-Fi | 150 | 27% | +11% |
| Apple Store | 10 | 20% | +4% |
Every product variant at least two of these stores had in stock today, at its outright price. Recalculated every morning.
JB Hi-Fi sells far more headphones than anyone else, which is why its "prices compared" number is so large. When we wrote this (October 2026), it was the cheapest on a smaller share of the models other stores also carried: the computer stores and digiDirect undercut it more often, and Harvey Norman did too on many models.
The most compared headphones today
- 1
Logitech G335 Wired Gaming Headset7 stores · cheapest at MSYfrom$75 - 2
Apple AirPods Pro 37 stores · cheapest at Mwavefrom$384.78 - 3
Sonos Ace7 stores · cheapest at Audio Trendsfrom$599 - 4
Apple AirPods 56 stores · cheapest at digiDirectfrom$217 - 5
HyperX Cloud Alpha Wireless Gaming Headset6 stores · cheapest at MSYfrom$229 - 6
Sony WF-1000XM5 True Wireless Noise Cancelling Earbuds5 stores · cheapest at BuyMobilefrom$254.95 - 7
Sony WH-1000XM5 Premium Noise Cancelling Wireless Over-Ear Headphones5 stores · cheapest at BuyMobilefrom$312.95 - 8
Logitech Zone 300 wireless headset5 stores · cheapest at MSYfrom$89 - 9
Samsung Galaxy Buds45 stores · cheapest at Costcofrom$249.99 - 10
Sennheiser Momentum 4 Wireless Headphones5 stores · cheapest at BuyMobilefrom$274.95
Brand by brand
AirPods
- 1Apple AirPods Pro 37 stores · cheapest at Mwavefrom$384.78
- 2Apple AirPods 56 stores · cheapest at digiDirectfrom$217
- 3
Apple AirPods 44 stores · cheapest at Harvey Normanfrom$168 - 4
Apple AirPods Max 24 stores · cheapest at Harvey Normanfrom$997 - 5
Apple AirPods 4 with Active Noise Cancellation3 stores · cheapest at Harvey Normanfrom$238
Sony
- 1Sony WF-1000XM5 True Wireless Noise Cancelling Earbuds5 stores · cheapest at BuyMobilefrom$254.95
- 2Sony WH-1000XM5 Premium Noise Cancelling Wireless Over-Ear Headphones5 stores · cheapest at BuyMobilefrom$312.95
- 3
Sony WH-1000XM4C Wireless Noise Cancelling Headphones3 stores · cheapest at Harvey Normanfrom$448 - 4
Sony WH-1000XM6 Premium Noise Cancelling Headphones3 stores · cheapest at Harvey Normanfrom$578 - 5
Sony WH-1000XM6 Premium Noise Cancelling Headphones - Sandstone3 stores · cheapest at Harvey Normanfrom$578
Bose
- 1
Bose Ultra Open Earbuds5 stores · cheapest at BuyMobilefrom$303.95 - 2
Bose QuietComfort Ultra Earbuds 2nd Gen4 stores · cheapest at Harvey Normanfrom$448 - 3
Bose Ultra Open Earbuds 2nd Gen4 stores · cheapest at Harvey Normanfrom$448 - 4
Bose Noise Cancelling Wired Earbuds4 stores · cheapest at Harvey Normanfrom$168 - 5
Bose QuietComfort Headphones4 stores · cheapest at Harvey Normanfrom$288
Tips
- Last year's flagship is often the best buy. When Sony, Bose or Apple release a new model, the previous one usually drops a long way and stays on sale for months.
- Colour changes the price. Stores clear particular colours. If you don't mind which, check each colour's price.
- Headphone sales follow the calendar. Black Friday, Prime Day and EOFY see the deepest cuts. See the best time to buy.
Choosing a pair
Our noise-cancelling headphones guide explains what matters, and the best wireless earbuds ranks today's options. All of them are on the headphones page.
