Where to buy a camera or drone in Australia: digiDirect, JB Hi-Fi, Harvey Norman or DJI?
Which Australian store is cheapest for mirrorless cameras, action cameras and drones, counted across every model they share and updated every morning.
Cameras are a category where a specialist store still matters. Body-only vs kit, which lens is in the box, and Australian vs imported stock all change the price, and a store that only sells cameras tends to list them more precisely.
We compare 1,045 cameras and 225 drones every morning, keeping body-only and kit listings apart. Here's who is cheapest most often.
Who is cheapest for cameras and drones
| Store | Prices compared | Cheapest (or equal cheapest) | Typical gap when not |
|---|---|---|---|
| Harvey Norman | 62 | 74% | +13% |
| Georges Cameras | 95 | 67% | +4% |
| digiDirect | 113 | 66% | +3% |
| The Good Guys | 27 | 52% | +0.1% |
| Videoguys | 23 | 48% | +0.1% |
| DJI Store | 17 | 35% | +0.2% |
| Camera Electronic | 100 | 34% | +6% |
| D1 Store | 31 | 29% | +0.1% |
| Ted's Cameras | 38 | 29% | +1% |
| JB Hi-Fi | 48 | 27% | +2% |
Every product variant at least two of these stores had in stock today, at its outright price. Recalculated every morning.
When we wrote this (October 2026), Harvey Norman and digiDirect had the lowest price most often, with The Good Guys and JB Hi-Fi behind them, and DJI's own store competitive on its own products.
Cameras
| Store | Prices compared | Cheapest (or equal cheapest) | Typical gap when not |
|---|---|---|---|
| Georges Cameras | 81 | 69% | +5% |
| Harvey Norman | 40 | 68% | +12% |
| digiDirect | 87 | 66% | +3% |
| The Good Guys | 17 | 47% | +0.1% |
| D1 Store | 16 | 38% | +0.1% |
| Ted's Cameras | 35 | 31% | +1% |
| Camera Electronic | 79 | 28% | +7% |
| JB Hi-Fi | 35 | 23% | +5% |
Every product variant at least two of these stores had in stock today, at its outright price. Recalculated every morning.
The most compared cameras today:
- 1
DJI Osmo 360 II Standard Combo8 stores · cheapest at Camera Electronicfrom$899 - 2
DJI Osmo 360 II Adventure Combo8 stores · cheapest at Camera Electronicfrom$1,079 - 3
DJI Osmo Pocket 4P Standard Combo8 stores · cheapest at Georges Camerasfrom$958 - 4
DJI Osmo Action 6 Standard Combo7 stores · cheapest at Harvey Normanfrom$668 - 5
DJI Osmo Action 6 Adventure Combo7 stores · cheapest at Harvey Normanfrom$838 - 6
DJI Osmo Action 5 Pro Adventure Combo7 stores · cheapest at Harvey Normanfrom$698 - 7
DJI Osmo Pocket 4 Standard Combo7 stores · cheapest at D1 Storefrom$769 - 8
DJI Osmo Pocket 4 Creator Combo7 stores · cheapest at Camera Electronicfrom$959
Drones
| Store | Prices compared | Cheapest (or equal cheapest) | Typical gap when not |
|---|---|---|---|
| Harvey Norman | 22 | 86% | +42% |
| digiDirect | 26 | 69% | +0.1% |
| The Good Guys | 10 | 60% | +1% |
| Camera Electronic | 21 | 57% | +0.2% |
| Georges Cameras | 14 | 57% | +0.1% |
| Videoguys | 23 | 48% | +0.1% |
| JB Hi-Fi | 13 | 38% | +0.3% |
| D1 Store | 15 | 20% | +0.1% |
Every product variant at least two of these stores had in stock today, at its outright price. Recalculated every morning.
- 1
DJI Mini 5 Pro Fly More Combo (DJI RC2)7 stores · cheapest at Harvey Normanfrom$1,698 - 2
DJI Air 3S Fly More Combo (DJI RC 2)7 stores · cheapest at Harvey Normanfrom$2,428 - 3
DJI Neo 2 (Drone Only)7 stores · cheapest at Harvey Normanfrom$408 - 4
DJI Lito X17 stores · cheapest at Camera Electronicfrom$619 - 5
DJI Neo Fly More Combo7 stores · cheapest at digiDirectfrom$299 - 6
DJI Avata 360 Fly More Combo (DJI RC 2)6 stores · cheapest at Harvey Normanfrom$1,618 - 7
DJI Mini 5 Pro6 stores · cheapest at Camera Electronicfrom$1,119 - 8
DJI Mini 5 Pro Fly More Combo (DJI RC-N3)6 stores · cheapest at Harvey Normanfrom$1,418
What to check
- Body only or kit. A kit includes a lens, often a basic one. If you'll buy a better lens anyway, the body alone can be the better deal.
- Australian stock. Grey-import camera bodies are common online. They're cheaper partly because the manufacturer's Australian warranty may not apply. More on grey imports.
- Combos. Drone "Fly More" and camera "Adventure" combos add batteries, chargers and accessories. Compare combo with combo.
- Cashback. Camera makers run seasonal cashback offers through Australian retailers, which can change which store is cheapest after the rebate.
Choosing one
Read the best mirrorless cameras for beginners or the best drones in Australia. Every model and store price is on the cameras and drones pages.
